CSCE Capstone
Student Site for Individual and Collaborative Activites
Team 4 – Picasso
Group Members
Summary
Being able to market, sell, and express artwork to the widest audience possible is the dream for big and small artists alike. Social media was a huge blessing for artists around the world because they could now create, market, and sell their art much easier than before. It’s not a perfect world for artists though. Competing interests between advertisers, social-media developers, and artists over how content is created and shared creates a filter that content is fed through before reaching the user. On every big social media platform, artists struggle with creating content that is advertiser friendly and stands out among pictures of people’s families, on top of struggling to break free of the echo chambers that form in the network.[1][2] Our objective is to create a social media platform that is specified for art and has a next generation advertisement monetization model which reduces friction in the flow of content creation, viewing, and buying.
The first step in our approach is simple – in order to have the content on our platform be considered art, the creators making the posts have to be aware of the fact that what they are posting is supposed to be viewed and contemplated as art. This is easily accomplished by marketing the app as a home for artists and art. Our approach to fix the competing interests between artists and advertisers is to remove advertisers entirely and have the artists pay the developers to advertise themselves and their art. Money spent on advertising by artists will fund the platform, pay the developers, and the rest will be passed out to users for engaging with our app which in turn makes them more likely to engage further. As to fixing the competing interests between developers and artists, we are considering implementing a voting system in which the artists will be able to vote on changes to the platform so that the developers trying to maximize monetization will do so in a way that does not take unfairly from artists. Our platform is giving artists the capability to decide what to make, how to sell and market it, and the ability to vote on how the platform operates. It also gives users the capability to make money on their attention, see less filtered content, and more easily support and buy from the artists they like. The fundamental changes to how social media, advertising, and art interact on our platform will give people a chance to make and consume art in the most friction-free way possible.
Project Proposal: Proposal
Proposal Slides: Slides
Task List:
Final Report: Report
Link to Picasso: Back-end Front-end
Final Presentation slides: Slides
Poster:
